Maybe I’m easily manipulated, but put a good song in a trailer and I’m 60% more likely to want whatever it is the trailer is promoting. Far Cry 4‘s latest gameplay trailer takes advantage of this by pairing gorgeous, violent game footage with Childish Gambino’s “Crawl,” off his 2013 album Because the Internet.
Hidden in the towering Himalayas lies Kyrat, a country steeped in tradition and violence. You are Ajay Ghale. Traveling to Kyrat to fulfill your mother’s dying wish, you find yourself caught up in a civil war to overthrow the oppressive regime of dictator Pagan Min. Explore and navigate this vast open world, where danger and unpredictability lurk around every corner. Here, every decision counts, and every second is a story. Welcome to Kyrat.
There are scores of cool moments to dissect in this, but by far my favorite is two minutes in, where player character Ajay Ghale climbs onto a moving airplane, grabs a briefcase, jumps out, then blows up the plane while parachuting to safety. Bad. Ass. Also, the “booooty” line combined with those majestic elephants made me cackle out loud. Whoever came up with the idea for that deserves a lot of applause.
I don’t think I’ve ever seen a video game trailer with a minute long, dramatically shot intro by a rapper before, but now I have. Childish Gambino AKA writer/actor/comedian Donald Glover, describes his song as “amazing but also terrifying… I feel like life is fucked up, so why wouldn’t it be fucked up?” Here’s hoping when Far Cry 4 releases it’ll fit that description as well.
Far Cry 4 comes to PlayStation 4, PlayStation 3, Xbox One, Xbox 360, and PC on November 18, 2014.