On the one hand, people couldn’t be more excited to see Peggy Carter (Hayley Atwell) on the small screen, and I am one of those people. It’s awesome to get our first look at what the series will offer. On the other hand, it clocks in at a skimpy sixteen seconds, and unfortunately resembles the sort of commercial you get from a network promotional team. There’s very little of the drama and gravitas Marvel typically throws into marketing its projects. It doesn’t help that the main tagline of the ad is this retrograde stinker: “Sometimes the only man for the job… is a woman.” This punchline is paired with a shot of Peggy rolling nylons up her bare leg.
Are we meant to be surprised that women can do jobs? That’s not exactly radical or revelatory in 2014. Women have been successful spies throughout the history of espionage, and there’s been fifty years of television with female super spies getting the job done. The promotional team needs to remember that while the people from the 1940s time period of Agent Carter may have thought a female agent was a novelty, modern audiences are not quite that backward. We’ve seen Alias and Charlie’s Angels; we get it.
Grumbling aside, the ad gives us a parade of quick-cut images that include loading a handgun, cars, Peggy smacking someone in the face, running, shooting, fancy dress galas, and explosions. Particularly memorable is the shot of elevator doors opening to reveal Carter with an attention-grabbing red hat.
— Agent Carter (@AgentCarterTV) October 29, 2014
Catch Agent Carter this January on ABC, starring Haley Atwell, Chad Michael Murray, Enver Gjokaj, and Lyndsy Fonseca, with Dominic Cooper returning as Howard Stark.